After finishing the field study, I explored Cedar-Riverside and was astonished to see a luxury futon store in the midst of the neighborhood’s many ethnic businesses. While the windows of Al Karama and Sagal, the two stores next to Depth of Field Futons, are covered in advertisements for a cheap international phone service, DoF displays a futon that would barely fit a kid in elementary school yet costs $837. Adding to the irony, one can see the reflections of Malabari Kitchen and Riverside Plaza while they admire opulent futons. I have a difficult time imagining that many in Cedar-Riverside’s immigrant population could afford to shop at Depth of Field, and thus I find its presence troubling. Does the store’s presence indicate depressed commercial real estate values that could lead to commerce-driven gentrification? Is there an increasing number of individuals moving to the area who can afford such expensive futons, indicating residential gentrification? All I can say for certain is that I won’t be shopping at Depth of Field.