The Carleton Place Lofts are affordable apartment units that cater specifically to artists. Given that the building is located in the designated “Creative Enterprise Zone,” it clearly functions as part of a larger scheme to attract artistic talent to the area. A rise in arts–related activities will subsequently bring about a rise in the fortunes of University Avenue as a whole––or at least, this is the desired outcome of the growth machine–based plan to revitalize this part of the city.